Brand Manager

Job Details

Chint Uganda is seeking a highly strategic and dynamic Brand Manager based at the Chint Center, Kampala, Uganda. This is a full-time role responsible for leading development and execution of brand strategies that drive growth, market share and brand equity, operating with a focus on brand positioning, market analysis, campaign management and cross-functional collaboration to ensure brand consistency across all channels. CHINT Uganda is an Equal Opportunity Employer.

Key Duties and Responsibilities

• Develop, implement and oversee comprehensive brand strategies aligned with business objectives and market trends.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats for the brand.
• Lead the planning and execution of marketing campaigns, ensuring brand messaging consistency and maximum impact.
• Collaborate closely with product development, sales, communications and digital teams to ensure cohesive brand representation.
• Manage brand budgets, optimize ROI and ensure effective allocation of resources across campaigns and initiatives.
• Monitor and analyze brand performance metrics, adapting strategies to achieve KPIs and drive brand growth.
• Oversee content creation, advertising and promotional activities to strengthen brand presence in the market.
• Drive innovation in branding initiatives, including new product launches, rebranding efforts and brand extensions.
• Build and maintain strong relationships with external agencies, partners and stakeholders.
• Champion brand guidelines and ensure compliance across all touchpoints and channels.
• Lead internal branding initiatives to foster brand understanding and engagement within the organization.
• Stay ahead of industry trends, consumer behavior and competitive activity to inform strategic decisions.

Qualifications, Skills and Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; CIM, MBA preferred.
• 5+ years of experience in brand management, marketing, or related roles with a proven track record of strategic brand leadership at senior manager level.
• Strong understanding of market research, consumer insights and digital marketing channels.
• Excellent leadership, communication and stakeholder management skills.
• Creative, innovative and strategic thinker with a results-oriented approach.
• Ability to manage multiple projects simultaneously and work under pressure.